Consumers Want More From Their iPhone!

The feature sets of the two new iPhone XS models is going to be a disappointment to many. As much loved features are ignored, the biggest demand is traded away for fashion. But Apple is right to ignore the fanatics.

Apple needs to think more practically regarding their iPhone

Consumers do not want a fashion statement anymore. What they are looking for is more practical and phone worthy. Some of the main results included stronger ‘shatter-proof’ glass screens (66 percent), expandable and removable storage (44 percent), and the return of the industry standard headphone jack (37 percent).

But the top result on the most wanted features list is longer battery life.

75 percent of respondents were looking for their iPhone to last longer during the working day. The constant flow of protective cases with batteries to recharge the iPhone in situ is testament to this, and Apple’s continued promotion of ‘longer battery life in more powerful chips’ attempts to tap into this desire. But come the end of the working day, most users will be looking for a charging cable.

Given the dimension of the upcoming iPhone XS handsets, there does not appear to be any extra internal volume to allow for an upgrading of the power cells. Rather than add a few millimeters of depth, the fashion for thin will restrict the available power.

Many in the smartphone manufacturing industry, not just Apple, will point to extensive user testing that shows people will tend towards the nicer looking (thinner) phone than the phone wilt the 6000 mAh battery packed in the back. So the trend of thin phones that just about make it through one working day continues.

Can wireless charging be a solution to that?

Apple’s inclusion of Qi-compatible wireless charging on the iPhone 8, iPhone 8S and iPhone X last year was the last domino to fall. Across handsets, platforms, and peripherals, Qi is the way forward. Sitting at a desk? Drop your phone on a wireless charging pad (rather than a cable). Visiting your local fast food emporium? There’s a wireless charging pad on the table. Settling in to sleep at night? Charging pad by the bed.

While I would not want a smartphone that does not allow for a physical charging cable (don’t get any ideas just yet, Ive!), the ability to have a phone always be on charge, without the friction of a cable connection, means that your smartphone (be it iPhone, Nokia, Galaxy, or any other handset with Qi charging built in or via a third-party case or peripheral) can be ‘always charged’ no matter the battery size.

It’s great that Apple finally decided to join the party. It’s just a shame that it’s not going to shout about it and sell the benefits to the public until it has its own ‘standards breaking’ AirPower system.

All we can do now is wait and see what the new iPhone has in store for us.



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